Corporate events are more than just an opportunity to get people together; they are a reflection of a company’s image, brand, and culture. As such, event planners must be on top of the latest trends to ensure that their events are not only memorable but also reflective of the company’s values and goals. With that in mind, here are 10 corporate event trends that are sure to wow your guests in 2023:
1. Sustainability is Key
Environmental sustainability has been a hot topic for some time now, and it’s no different for corporate events. In fact, according to a recent survey, 51% of event professionals report that sustainability is a top priority for their events. The good news is that being environmentally conscious can actually save you money. For example, choosing a venue with natural lighting and greenery can help reduce energy costs and promote a healthier environment.
2. Live Streaming
With the rise of remote work and hybrid events, live streaming is becoming more and more important. By providing a livestream of your event, you can reach a wider audience and give those who can’t attend in person a chance to participate. Plus, it’s a great way to generate buzz and excitement before, during, and after your event.
3. Personalized Experiences
Personalization is no longer a “nice to have” but a “must-have” for corporate events. According to a survey by Skift Meetings, 79% of event planners believe that personalization is essential to the success of an event. By personalizing an event, you make attendees feel special, and this leads to better engagement and increased loyalty. For example, personalizing event agendas to fit attendee interests can increase engagement by 60%.
4. The Rise of Hybrid Corporate Events
Virtual and hybrid events became a necessity during the pandemic, and they’re not going away anytime soon. According to a survey by Skift Meetings, 90% of event planners plan to incorporate virtual components into their events in 2023. Hybrid events can be more cost-effective, increase reach, and reduce the carbon footprint of an event.
5. Immersive Experiences
Immersive experiences are an excellent way to make a lasting impression on attendees. For example, according to a survey, 78% of event professionals believe that gamification and interactive experiences can increase attendee engagement. It’s important to make sure that the immersive experience aligns with the event’s goals and values to ensure that it’s effective.
6. Experiential Dining
Food and beverage have always been an essential part of events, but in 2023, experiential dining will take center stage. According to a survey, 80% of attendees say that food and beverage are essential to their event experience. By incorporating interactive elements such as DIY stations or chef-led workshops, attendees can be more engaged and learn about the food they’re consuming.
7. Outdoor Venues
With the increasing importance of sustainability, outdoor venues are becoming increasingly popular. According to a survey, 75% of event professionals believe that outdoor venues are an excellent way to create memorable events. Outdoor events can also be more cost-effective, provide better opportunities for natural lighting and greenery, and reduce energy consumption.
8. Wellness and Wellbeing
Wellness and wellbeing have been hot topics for some time, and they’re now becoming part of corporate event trends. According to a survey, 74% of attendees believe that wellness activities would enhance their event experience. Incorporating activities such as yoga, meditation, or mindfulness workshops can help attendees recharge and return to work with a renewed sense of purpose.
9. Tech Integration
Technology has been a significant part of events for years, and in 2023, it will continue to play a vital role. According to a survey by Skift Meetings, 86% of event planners believe that event technology can help increase attendee engagement. For example, virtual reality or augmented reality can be used to create immersive experiences, while event apps can be used to personalize the attendee experience.
10. Food and Drink Pairing
In 2023, food and drink pairing is no longer just for fine dining restaurants. This is one of the corporate event trends that is making its way into corporate events, with pairing stations and interactive food and drink experiences. From wine and cheese stations to craft beer and charcuterie boards, this trend is sure to impress your guests and leave them feeling satisfied.
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